NEQA/Communications Rates

Download the 2010 pdf Rate Sheet.

OPTION 1. TARGETED PACKAGE
Fee: $1,800 plus expenses (Additional consultation: $100/hour)

  • Meet with you to strategize story ideas;
  • Review and comment on photos;
  • Write and edit one master press release and calendar listing;
  • Tailor the e-release to niche media outlets (example-specifying regional or ethnic connections);
  • Distribute the release to a targeted list of media outlets in print, TV, radio, internet;
  • Post your show on major online calendars and list-servs; provide you with a list of additional sites on which to post the event;
  • Identify targeted list of media personnel for the client to call for the follow-up campaign;
  • Follow-up campaign: Create a spreadsheet of media contacts for the client (spreadsheet contains notes on the pitch and relevant contact information). Using this information, the client will make the calls for the follow-up campaign.
  • Pass any inquiries from the press to the client to be handled in-house.
  • NEQA/Communications is available for the duration of the campaign to answer client questions.

Note: The client provides a selection of high-res jpegs, material for the e-press kit, 6 DVDs and CDs (as needed).

OPTION 2. FULL SERVICE PUBLIC RELATIONS PACKAGE
Fee: $2,800 - $10,000 for one show.  Festivals and Full Season prices upon request. (Additional consultation: $100/hour)

A comprehensive public relations and marketing campaign will be tailored from the following menu:

  • Public Relations Campaign:
    • Meet with you to strategize compelling story angles for your event;
    • Write and edit one press release and calendar listing (transfer to e-release and pdf formats);
    • Write and edit Public Service Announcement and/or Ticket Giveaway;
    • Work with you to develop story ideas, make the best effort to place advance feature articles, and solicit reviews from the media;
    • Distribute promotional materials to critics, editors, calendars in print publications, TV, radio and internet media;
    • Post the show on major online calendars and list-servs;
    • Cultivate the press with written critic invitations and follow-up phone calls;
    • Cultivate culturally-specific press (as appropriate for the campaign);
    • Write and distribute Media Alert close to the show (as needed);
    • Network with VIP Press during the show;
    • Meet TV crews onsite or meet clients at TV stations (pending our availability);
    • Deliverable after the show closes: provide you with hard-copies of articles and a disc with links to articles, podcasts, and materials from your campaign.

Note: The client provides a selection of high-res jpegs, hard copy press kits, DVDs and CDs (as needed).

  • Online Press Kit
    • Review and comment on your online press center, or work with you to design an effective online media center;
    • Transfer the press release and bios into pdf format;
    • Communicate with your web designer about the online press kit;
    • Provide photos, press release and formatted bios, artist statement, and other written content to the web designer for the online press kit.

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  • Marketing Support
    • Strategic Planning: facilitate a meeting with company stakeholders to design a strategic marketing campaign;
    • Ad buys: research rates, design an advertising campaign that matches the clients budget, audience demographics and marketing goals; copy write ads; place ad(s) with Bay Area media; work with designers; and proof copy.
    • Sponsorship: research appropriate sponsorships; negotiate details and work with client to close the deal.
    • Arrange poster distribution service.
    • Strategic Marketing Consultation in brand management and audience development.

     

  • Online Marketing

    • Social Marketing: Work with you to create a meaningful online presence for your organization - from copy editing and writing to design and implementation of online campaigns.  Research appropriate online outlets for the show; provide you with a guide of recommended places and for you to approach in your own voice.  Or write content for your email alerts to your core audience. 
    • Development of web content; write new copy, design a site map, and/or work with your web designer to revise the web design;
    • Review and comment on your website design, navigation, and copy.
    • Provide your web designer with photos, pdfs of the press release and formatted bios, artist statement, and other written content for the online press room.

OPTION 3. HOURLY CONSULTATION AND COACHING SERVICES
Fee: $100 per hour

  • Meet with you on an hourly basis to discuss strategies about public relations and marketing, and to answer your questions;
  • Review and comment on your press release, fliers, and/or other marketing materials.