2008 RATES

Meet with you to strategize PR spin on material;
Review and comment on photos;
Write and edit one master press release and calendar listing;
Tailor the release to different media outlets;
Distribute the tailored release to a targeted list of media outlets in print, TV, radio, internet;
Post your show on major website calendars & provide you with a list of additional sites where you can post your show;
Create a spreadsheet of media calls (with contact information and notes on the pitch);
Please note it is the client's responsibility to make the phone calls and to implement the follow up campaign.
Pass any inquiries from the press on to the client.
NEQA/Communications will be available for the duration of the campaign to answer client questions.

Meet with you to strategize angles for your event;
Write and edit one press release and calendar listing (transfer to e-release and pdf formats);
Write and edit Public Service Announcement and/or Ticket Giveaway;
Work with you to develop story ideas, make the best effort to place advance feature articles and to secure reviews from the media;
Distribute promotional materials to critics, editors, and calendars in print, radio, TV, internet media;
Post the show on major online calendars;
Cultivate press with written critic invitations and follow-up phone calls;
Cultivation of culturally-specific press (as appropriate for the campaign);
Write and distribute Media Alert close to the show (as needed);
Network with VIP Press during the show;
Meet TV crew onsite or meet clients at TV and radio stations (pending our availability);
Provide you with clippings at end of show (clipping service is an additional expense).
Note: Client provides DVDs; CDs; and all hard copy materials for the PR campaign.

Strategic Planning: facilitate a meeting with company stakeholders to design a strategic marketing campaign.
Ad buys: research rates; make proposal for the client; write/edit advertising copy; place ad(s) with Bay Area publications; work with ad designers; proof copy.
Sponsorship: research appropriate sponsors; negotiate the detailes and work with client to fulfill the deal.
Arrange poster distribution service.

Review and comment on your website design, navigation, and copy;
Write new copy, design a site map, and/or work with your web designer to revise the web design;
Provide your web designer with photos, pdfs of the press release and formatted bios, artist statement, and other written content for the online press room.

Research appropriate online outlets for the show; provide you with a guide of recommended places and for you to approach in your own voice.
Write content for your e-alerts to your core audience.